Akira Shimizu
Professor, Faculty of Business and Commerce

Introducing the research of Professor Akira Shimizu from the Faculty of Business and Commerce at Keio University!

Bringing Japanese Marketing to the World

“I am carrying out research on marketing using consumer behavior in Japan. In particular, ‘connoisseurs’ who can judge how well an item will sell based solely on its press release, or leading-edge consumers, are important to companies. I am exploring strategies that contribute to the success of companies, believing in human sensibilities not found in artificial intelligence.”

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#だから学問っておもしろい #令和的学問のすすめ
#慶應義塾大学 #商学部 #KeioUniversity
#インフルエンサー #目利き #新製品の需要予測 #AI #消費者行動
#Influencer #Productconnoisseur #Demandforecastfornewproducts #Consumerbehavior