Miyuri Shirai
Professor, Faculty of Business and Commerce

Introducing the research of Professor Miyuri Shirai from the Faculty of Business and Commerce at Keio University!

Elucidating the Psychological Processes in Consumer Decision-making

“Consumer behavior seeks to unravel the psychological mechanisms behind decision-making. In particular, I focus on price perception. In recent years, I have been studying effective methods for information disclosure that match the mindsets of consumers to overcome the attitude-behavior gap in sustainable consumption.”

“Keio University’s Researchers” video series introduces the amazing researchers at Keio University from various perspectives.


#だから学問っておもしろい #令和的学問のすすめ
#慶應義塾大学 #商学部 #KeioUniversity
#サステナブル消費 #態度と行動のギャップ #マインドセット #知覚 #価格の知覚
#sustainable #mindsets #Attitude-BehaviorGap #Perception


【研究関連Webサイト】
◆白井美由里ホームページ
http://miyurishirai.my.coocan.jp/inde...
◆researchmap（リサーチマップ）
https://researchmap.jp/read0055898
◆慶應義塾大学大学院商学研究科　研究紹介サイト
https://www.fbc.keio.ac.jp/graduate/i...