Introduction

Engaged in research on service design and systemic design methods that practically apply marketing theory and behavioral science insights to organizational and social change. Additionally, promoting industry-academia collaboration projects to implement research findings in society.

■Improving Sustainability and Well-being
Research Objective: Developing a service design method to promote sustainable consumer behavior using narrative techniques
Title: Developing a service design method to create consumer's sustainable hero's journey. Presented at ICserv2023 (March 2023).
■Integrated Promotion of Behavioral Change and Organizational Transformation
Research Objective: Supporting employee and organizational transformation through the integration of behavioral design and service ecosystem design methodologies
Title: Designing for behavioral and institutional changes. Proceedings. ServDes2020. Linköping Electronic Conference Proceedings 173:33, pp. 341-354.
■Service Innovation
Research Objective: Promoting service innovation through the integration of service-dominant logic and design methodologies
Title: “Resource Oriented Service Ideation: Integrating S-D Logic with Service Design Techniques,” Proceedings of the 4th Service Design and Service Innovation Conference, April 9-11, 2014, Lancaster, UK, pp.344-353.

Areas of Research

・Service Innovation
・Consumer Behavior Change
・Organizational Transformation
・Social Systems Transformation

Social Contributions

・Driving Economic Value Creation and Business Innovation
・Improving Individual and Social Well-Being
・Realization of a sustainable society